On their Instagram, viewers are treated to multi-post stories on particular items, brands and general time periods which are crucial to vintage history. This background knowledge and genuine appreciation for the clothing is what makes In Vintage We Trust special, along with this is the store’s focused approach to marketing. Not only would he learn about the history of garments themselves, but he would slowly pick up the tricks of the trade which led to the eventual opening of his store. Here is where he attributes receiving his Jedi-Padawan like training. Roter vividly remembers the Kensington Market in all of its glory. ![]() Add the social, which we try to make sure is always blasting, and that’s the recipe!” Roter says over Instagram.īoth Roter and Varela have been entrenched in Toronto’s vintage scene since the late ’90s and 2000s. Pair that with an extremely deep and cohesive selection, insane merchandising by brand or commodity like a shop would be in a department store in the mid-’90s. “Experience, authenticity and an undying appreciation for vintage clothing. Their secret ingredient? Genuine love for what they do. For Roter, it all boils down to having a recipe for success. With the influx of vintage shops in Toronto, the pair needed to find a way to set themselves apart from their competition. Roter says it was a “low key dream to own a vintage shop with a Queen West address.” Just four years later, the duo would open their first brick-and-mortar location at 1580 Queen St. In 2010, the pair started the brand as an online shop, choosing eBay as their platform. ![]() Josh Roter and Chantal Varela are the founders of the dynamic vintage store. It might be its online-first roots that make the shop stand out – there’s nothing quite like the store’s bright and loud Instagram presence, full of eye-catching photos of products and flashy videos. There may be plenty of vintage streetwear– and sports- focused shops to go around in Toronto, but there’ something special about In Vintage We Trust, Parkdale’s one-stop-shop for everything from sports jerseys to well-priced Levi’s from all eras.
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